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Southwest Airlines to discontinue open seating policy

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Southwest Airlines is ending its open seating policy after 50 years, shifting to assigned seating and premium rows. The company cites evolving custome

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Southwest Airlines is ending its open seating policy after 50 years, shifting to assigned seating and premium rows. The company cites evolving customer preferences and the need to attract corporate travelers. This change follows pressure from Elliott Investment Management and reflects unsuccessful summer ticket sales affecting profits. Additionally, Southwest will introduce red-eye flights on five routes starting February to boost revenue.

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